{"id":78,"date":"2014-02-04T10:33:41","date_gmt":"2014-02-04T15:33:41","guid":{"rendered":"http:\/\/blog.payloadbay.com\/?p=78"},"modified":"2014-04-15T08:23:34","modified_gmt":"2014-04-15T12:23:34","slug":"hobby-rockets-a-lot-of-them-featured-in-superbowl-commercial","status":"publish","type":"post","link":"https:\/\/blog.payloadbay.com\/?p=78","title":{"rendered":"Hobby Rockets (A Lot of Them) Featured in Superbowl Commercial"},"content":{"rendered":"<p><a href=\"http:\/\/www.mountaindew.com\/kickstart\/#\/media\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-80\" alt=\"Mountain Dew Kickstart Commercial\" src=\"http:\/\/blog.payloadbay.com\/wp-content\/uploads\/2014\/02\/kickstart_behind_the_scenes_4-300x200.jpg\" width=\"300\" height=\"200\" srcset=\"https:\/\/blog.payloadbay.com\/wp-content\/uploads\/2014\/02\/kickstart_behind_the_scenes_4-300x200.jpg 300w, https:\/\/blog.payloadbay.com\/wp-content\/uploads\/2014\/02\/kickstart_behind_the_scenes_4-624x416.jpg 624w, https:\/\/blog.payloadbay.com\/wp-content\/uploads\/2014\/02\/kickstart_behind_the_scenes_4.jpg 852w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Mountain Dew advertised their &#8220;Kickstart&#8221; flavors of soda during the 2014 Super Bowl in a commercial featuring a spectacular night launch of 400 model rockets at one time.<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=Li-sNnVHED8<\/p>\n<p style=\"text-align: center;\">The Commercial<\/p>\n<p><span style=\"font-size: 1rem; line-height: 1.714285714;\">The rockets are meant to be a &#8220;metaphor for getting you up for the night&#8221; according to\u00a0Greg Lyons, Mountain Dew&#8217;s Vice-President,<\/span><\/p>\n<p><span style=\"line-height: 1.714285714; font-size: 1rem;\">Created by the ad agency BBDO and f<\/span><span style=\"line-height: 1.714285714; font-size: 1rem;\">ilmed near Palmdale, California, over two nights in November of 2013, the commercial shows approximately 400 model rockets launched within a period of about 1.5 seconds.\u00a0<\/span><span style=\"line-height: 1.714285714; font-size: 1rem;\">No computer graphics (CGI) were used in the commercial. Small fireworks were added to the standard model rockets to create the sparks seen in the video.<\/span><\/p>\n<p>http:\/\/www.youtube.com\/watch?v=U13gJA0kQRQ<\/p>\n<p style=\"text-align: center;\">Behind the Scenes<\/p>\n<p>The filmmakers actually performed the massive launch twice, attaching small video cameras to some of the rockets to capture the unique angles shown in the finished commercial.<\/p>\n<p><a href=\"http:\/\/www.mountaindew.com\/kickstart\/#\/media\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-81\" alt=\"Mountain Dew Commercial\" src=\"http:\/\/blog.payloadbay.com\/wp-content\/uploads\/2014\/02\/kickstart_behind_the_scenes_3-1-300x200.jpg\" width=\"300\" height=\"200\" srcset=\"https:\/\/blog.payloadbay.com\/wp-content\/uploads\/2014\/02\/kickstart_behind_the_scenes_3-1-300x200.jpg 300w, https:\/\/blog.payloadbay.com\/wp-content\/uploads\/2014\/02\/kickstart_behind_the_scenes_3-1-624x416.jpg 624w, https:\/\/blog.payloadbay.com\/wp-content\/uploads\/2014\/02\/kickstart_behind_the_scenes_3-1.jpg 852w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>After the Super Bowl, the commercial aired nationally.<\/p>\n<p>The commercial features the song\u00a0Repetition by The Willowz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mountain Dew advertised their &#8220;Kickstart&#8221; flavors of soda during the 2014 Super Bowl in a commercial featuring a spectacular night launch of 400 model rockets at one time. http:\/\/www.youtube.com\/watch?v=Li-sNnVHED8 The Commercial The rockets are meant to be a &#8220;metaphor for getting you up for the night&#8221; according to\u00a0Greg Lyons, Mountain Dew&#8217;s Vice-President, Created by the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[42,41,43,39,40],"_links":{"self":[{"href":"https:\/\/blog.payloadbay.com\/index.php?rest_route=\/wp\/v2\/posts\/78"}],"collection":[{"href":"https:\/\/blog.payloadbay.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.payloadbay.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.payloadbay.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.payloadbay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=78"}],"version-history":[{"count":10,"href":"https:\/\/blog.payloadbay.com\/index.php?rest_route=\/wp\/v2\/posts\/78\/revisions"}],"predecessor-version":[{"id":143,"href":"https:\/\/blog.payloadbay.com\/index.php?rest_route=\/wp\/v2\/posts\/78\/revisions\/143"}],"wp:attachment":[{"href":"https:\/\/blog.payloadbay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=78"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.payloadbay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=78"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.payloadbay.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}